Adweek reporter Katy Bachman obviously doesn’t know how silly she sounds. She recently passed along the intelligence that TV and movie industries would be “fulfilling a promise made to Vice President Joe Biden that they would be part of the solution to curb gun violence.” They’ve taken the Newtown massacre to heart and toned down the violence of TV and movies?
That’s something they promise after every mass shooting. Sometimes, they actually act on the promise. For a day. Maybe two. And as soon as the heat is off, it’s back to business as usual.